Product Design Lead with 10+ years shaping complex B2B and B2C products across fintech, AI, enterprise and the public sector. Leading teams from strategy to delivery, aligning design, product and engineering around scalable experiences.
Career Experience
Design Lead, Designit TLV2026–Present
Lead end-to-end product design from strategic framing and discovery through prototyping, design systems and launch. Mentor designers and align product, engineering and stakeholders around direction, craft and delivery.
Senior Product Designer, Designit TLV2020–2025
Owned complex B2B and B2C experiences, translating strategy and research into clear journeys, interaction patterns and scalable design systems. Partnered with product and engineering through implementation. Championed the studio’s DEI initiatives.
Product Designer, Aman Digital2019–2020
Owned complex B2B and B2C experiences, translating strategy and research into clear journeys, interaction patterns and scalable design systems. Partnered with product and engineering through implementation. Championed the studio’s DEI initiatives.
Freelance Designer2015–2019
Partnered with startups, enterprises and social organizations. Led research, concept development, visual direction and delivery across products and brands.
Tools & Technology
Figma · Adobe Creative Suite · Generative AI · LLM Workflows · AI-assisted Prototyping
Education
B.Des (Hons) Visual Communication
Bezalel Academy of Arts and Design, Jerusalem
2011–2015
Exchange Program, Visual Communication HTW Berlin, University of Applied Sciences
2014
Languages
Hebrew (Native)
English (Fluent)
French (Professional)
Selected Clients
Nestlé · Nayax · Israel National Digital Agency · Clal Insurance · MAX · OpenWeb · Finaro · TailorMed · OpenWeb · Leumi Bank · Reshet 13
