Hashomer Hatzair Visual Identity

Brand Identity, Art Direction, Web design



Hashomer Hatzair youth movement is an alternative educational movement, based on the values of equality, solidarity and peace. 

After 100 years of activity, the new brand offers a fresh start and a much consistent approach. Using the ultimate blue & white color scheme alongside a basic geometrical toolbox, the new visual language enters the digital era without losing the connection to it’s powerful graphic history. 


The new identity’s objective is to add a new playfulness to the long lasting history of the youth movement, and to revive the personality that would be proud of its’ achievements.

The brand refresh modernises the movement’s visual identity, introducing a new style that makes Hashomer Hatzair’s communication materials simple, interrelated, dynamic and relevant.
















Website desktop design working panel:
Visual Strategy materials:

All rights reserved to Tamar Moshinsky | 2019


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