Hashomer Hatzair Visual Identity


Hashomer hatzair is a Socialist-Zionist, secular Jewish youth movement founded in 1913. Their mission is to turn Israel into a more righteous society through non-profit activism and youth education.

The new visual identity is based on an intensive visual research of the movemnt’s materials from the past 100 years. It offers a new creative strategy developed upon the foundations of the ‘design thinking’ methodology. This identity is intended to refresh and connect, by a new set of inspiring brand-guidlines.

Strong And Brave :

Naama Moshinsky

Gil Becker

Noah Ambar

Hanni Shapira

Baruch Noler

Ron Van-Raalte
Dana Aroeti




All rights reserved to Tamar Moshinsky

Tel Aviv, Israel