Assaf Amdursky

Art—Direction, Visual Language


Throughout 3 videos, album art, posters, and PR materials, the art—direction for “PO” [Hebrew: “Here”] album plays with modern icons and traditional symbols, offering an additional layer to the lyrics and melodies. We tried to relate to Assaf’s words from our point of view on the Israeli society of 2016, using the yellow of the late social protests as a motif.
Watch the videos: 1,2,3
Co —directed with my favorite partner, Eli Magaziner

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