Assaf Amdursky’s Album Art Direction
Visual Identity, Art Direction, Video concept, directing, editing.
Throughout 3 videos, album art, posters and PR materials, the art-direction for “PO” album plays with modern icons and traditional symbols, offering an additional layer to the lyrics and melodies. We tried to relate to Assaf’s words from our point of view on the Israeli society of 2016, using the yellow of the late social protests as a motiv.
Co-directed with my favorite partner